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Bitbase Launches Bitbase 2.0, Moving from Trading Platform to Value Platform
The upgrade opens with a new brand identity and mascot, BENIE, and will extend to the product experience and user engagement in the stages that follow. November 2, 2026 — Bitbase, a digital asset exchange serving users worldwide, today announced the launch of Bitbase 2.
Dextape brief
Bitbase, an exchange for digital assets with a worldwide user base, has launched Bitbase 2.0, a brand-led upgrade. Its refreshed logo and visual identity now appear across the app, website and social accounts, alongside a mascot called BENIE, which will front user communications. The upgrade builds on Bitbase 1.0, which offers Spot, Futures, TradFi and Earn products, holds registrations with FinCEN and AUSTRAC, publishes monthly Proof of Reserves and uses Fireblocks for custody security. Rollout happens in three stages, starting with the brand, then the interface and user journey, then user engagement. Details of each stage will come through official channels. Chief Business Officer Nicholas Lo said beginning with branding sets the standard for later changes.
Why it matters: The rebrand and phased rollout show a crypto exchange reshaping how it presents itself to users, which matters to readers tracking how platforms position themselves.
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